Ep. 188: Michele Wucker: You Are What You Risk

Today’s conversation is with someone you may have come across via a term she coined. That term is ‘gray rhino’ and that person is Michele Wucker. Michele is a strategic advisor and a best-selling author. The term ‘gray rhino’ is one she came up with to take a fresh look at how we respond to the obvious, probable and most impactful risks we face. Her book, THE GRAY RHINO: How to Recognize and Act on the Obvious Dangers We Ignore become a bestseller.

Michele has written a sequel entitled YOU ARE WHAT YOU RISK: The New Art and Science of Navigating an Uncertain World. This is a book whose theme is right at the heart of many of the things we love to talk about on this show. It’s about how we as individuals can better navigate uncertainty by better understanding how our experiences and perceptions shape the way we view it. We get into that in the conversation, including terms such as ‘risk empathy’ and ‘risk fingerprint’, and so much more.

Show notes:

Michele’s company, Gray Rhino and Company

THE GRAY RHINO: How to Recognize and Act on the Obvious Dangers We Ignore

YOU ARE WHAT YOU RISK: The New Art and Science of Navigating an Uncertain World.

Michele on LinkedIn

Ipos’ Perils of Perception studies

Lloyd’s Register World risk poll

The Risk Type Compass

Mark Pollock and Simone George’s TED talk – “A love letter to realism in a time of grief”

Termination Shock by Neil Stephenson

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